PROJECT | 10

Eve

Brief || Research / Brand Design / Creative Direction / Apparel / Product Design

Briefed to create ‘Eve Clothing’, a lifewear apparel brand extension to the pioneering Eve Sleep. Conceived at the cusp of a cultural shift towards connected living & blurred market categories, a precursor to post-2020 seamless lifestyle movements.

The versatile Women’s and Men’s ranges were informed by the Eve brand design principles, 'less is more – simple, considered, contemporary' & 'every great day starts the day before'.

The perfect start.

*Excerpts from Creative Direction / Womenswear & Menswear Collections.