Brief || Research / Brand Identity / Creative Direction / Apparel Design / Product Development
Commissioned by one of the largest and long-established circular knitted fabric manufacturers to design B2B and B2C marketing materials to highlight fabric & garment manufacturing capabilities.
With a focus on new fabric innovation and brand recognition in industry and marketplace. Created brand identities & garment collections designed to showcase fabric properties.
Introduced the brand identity & product to market via social media platforms, creating cohesive content for the initial launch stage.
*Excerpts from Creative Direction / Selection from series / Menswear & Womenswear.