Womenswear, Sportswear, Swimwear. Fashion Designer and brand development. Mood board. Womenswear, Sportswear, Swimwear. Fashion Designer and brand development. Collection. Womenswear, Sportswear, Swimwear. Fashion Designer and brand development. Womenswear, Sportswear, Swimwear. Fashion Designer and brand development. Womenswear, Sportswear, Swimwear. Fashion Designer and brand development.
PROJECT | 12

Urban Nature

Brief || Research / Competitor Analysis / Trend / Apparel Design / Product Development

Spirit of Accessorize launched during the rise of the ‘Athlesiure’ market.

Commissioned as part of an in-house brief to design the follow-up to the launch collection.

Collection informed by building on first range bestsellers, season, trend, use of print & product function to create a cohesive in-house brand with Accessorize handwriting.