PROJECT | 12
Urban Nature
Brief || Research / Competitor Analysis / Trend / Apparel Design / Product Development
Spirit of Accessorize launched during the rise of the ‘Athlesiure’ market.
Commissioned as part of an in-house brief to design the follow-up to the launch collection.
Collection informed by building on first range bestsellers, season, trend, use of print & product function to create a cohesive in-house brand with Accessorize handwriting.